Your decision to hand out free promotional merchandise is great. You can attract people to consider the products you offer because of the items you are giving away. You are sending a message that you are not only after their money, but you are also willing to give something for free.
However, not everyone deserves to receive the merchandise. For instance, if you opted for personalised t-shirt printing, you will spend quite a considerable amount of money. You want only the most deserving people to receive those shirts. These are the people you need to prioritise if you want to boost the popularity of your brand.
Inactive customers
You can send the shirt to your inactive customers. The reason why they are a priority is that they already considered buying your products before. You only need to push them a little to consider repurchasing your products. Some others might have forgotten about your brand, and a simple reminder would suffice.
Loyal customers
You also need to prioritise them even if you know that they are buying your products anyway. Remember that there will always be competitors trying to pull them away from you. Do not rely on the quality of your products alone. You need something more than your products to retain loyalty.
Potential investors
Yes, these people might be wealthy, and they do not need another free shirt. They already have tons in their closet. However, it is not the point. The reason why you are giving them free shirts is that you want to show that you have a diverse marketing strategy. It is one of the areas potential investors look into before they decide to invest their money. You can demonstrate to them that you do not only rely on social media marketing to target potential customers. You have other means of attracting their attention.
Interested individuals during trade shows
When you have the chance to join a trade show, you will have a booth where you can convince people to come over and ask questions. Of course, not everyone will feel interested in having a closer look at your company. They might pass by to see what is going on, but they will move forward to see other options. If someone decides to sit and request more details, this person could soon be a customer. You can push it a bit by throwing in a free shirt.
Winners of a competition
You can launch a social media competition where winners receive the free shirts you are handing out. You can come up with a unique limited design to encourage more people to join in. They might have to work hard to win and receive the shirt, so they deserve something that is worth their time and effort.
You need to be selective about who receives your free merchandise; otherwise, you will keep giving it out to people who have no intention of helping boost your company’s profit or popularity.
To read more on topics like this, check out the lifestyle category.
2018 · 
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