Business

Trade show display creators must strive to promote the visibility of their booths. If you are a small business owner, the thought of preparing for a trade show may be scary. When preparing, you must understand the details of the trade show and the type of effect you want to achieve. You can speak to the event organizers and find out what to expect. They can give you details of the visitors that will be attending. Keep the following tips in mind when creating a trade show display.

1. Your Table Should Stand Out

If your table is dull, people may have no reason to visit it. Use it to represent your company’s brand and color scheme. Do not settle for the table cloth that is provided by the event organizers.

2. Create Hype on Social Media

A few days before the date of the trade show, use your social media platforms to create a hype. Encourage them to participate in the show and visit your booth.

3. Use a Presentation Board

If you have enough space, consider erecting a presentation board. Use the board to explain to your customers how your business could be beneficial to them. Your presentation board must be appealing and unique. Be creative and use it to represent your brand. Use pictures and attractive graphics to showcase your company logo and name.

4. Include Food Giveaways

Food goodies always work. Package food in a way that advertises your brand. You can include your contact information in the packaging.

5. Bring a Portfolio of Your Work

A trade show is a great opportunity to display your work. Print your best projects and find a way to display them. It should be easy for visitors to view and go through copies of your work.

6. Use Videos and Slide Shows

Videos and slide shows are likely to draw the attention of visitors. Develop a video that shows some of your best work. You can mount a screen on a rack and use it to display your slide shows and videos.

7. Have Many Giveaways

Potential customers are always looking for giveaways. Use them to attract and retain customers. Some of the most effective giveaways include; pens, magnets, and notebooks. The giveaways should be branded. Have display racks with your brochures and flyers.

8. Organize a Draw

Organize a draw and offer an attractive prize. The prize should remind people about your brand. It should appeal to all your target customers. Have a guestbook where visitors can sign in. Another option is to have them drop their business cards in a gift card. It is a clever way to get their contact information.

9. Focus on Building Relationships

Successful trade show display experts put more focus on building meaningful relationships than increasing sales. You should strive to maintain a steady stream of visitors to your booth and create a lasting impression. The primary goal of a trade show is to generate leads and not sales. Engage your visitors and have conversations that are beneficial to them.

If you need help with your trade show display creator, consider working with ExpoMarketing. We have been in the industry for a long time. We have a lot of experience in creating customized solutions for different trade shows in the United States. We are happy to give you the creative edge you need to succeed. We are happy to go over and beyond to help our customers.

 

 

Crowdfunding has turned into such a popular way to raise money that it can now be broken into different categories. Donation-based crowdfunding is gaining popularity, as it allows entrepreneurs to be creative with bringing in money without having to give a part of the future earnings. Instead, using rewards or giving backers prestige is what motivates them.

One company that knows all about this trend is none other than InventureX. Joe Parker, the senior marketing coordinator at the company, works with people every single day looking to have successful crowdfunding. He answered a few questions for us on the topic, and how people can get started for the first time.

Why do you think crowdfunding has turned into such a popular method?

A lot of people are not intimidated by how crowdfunding, in general, is set up. Instead of having to count on one or two investors, the focus is more on getting a bunch of backers to donate a smaller amount of money.

It’s also great marketing for people who are trying to get something new out there. Every time someone backs the project, it helps with the marketing as well. Some of the top crowdfunding campaigns will end up going viral because of this.

What’s the first piece of advice you give anyone considering donation-based crowdfunding?

Put in the time and effort before so that the campaign goes as smoothly as possible. There are always going to be things that pop up during the campaign but being prepared for a lot can increase the chances of success.

Too many people think that a crowdfunding campaign can be thrown together in a short amount of time. It can take weeks or even months of planning, making sure that everything is set up for success to follow.

How important is a good reward system for backers?

Taking the time to provide valuable rewards for backers will help out any crowdfunding campaign tremendously. It’s not going to be the main deciding factor for some backers, but it still is something many consider.

No one wants to donate something that doesn’t seem like it will be that exciting in the future. So many people face the challenge of putting money towards something, and then not feeling like they got what they deserved. It doesn’t have to be much, as long as it’s creative.

Is it fine to switch up the reward system?

It is important to be one step ahead of the trends that are redefining the future of crowdfunding in order to be on the right track. Try to stay away from switching up the rewards system too much, simply because it can cause jealousy. If a person starts with great rewards, stick with it as long as possible. Never make the rewards even more enticing, because that’s going to frustrate those early backers who feel like they are under-appreciated.

Are we reaching the peak of donation-based crowdfunding?

I still think there is room to grow when it comes to donation-based crowdfunding. It’s more competitive, but that means the best campaigns can shine. It’s more important than ever to put time and effort into something like this.

 

The truth is, not everyone knows how to be a good supervisor. Even though it may seem easy to boss everyone around, overseeing a team comes with a considerable amount of pressure and responsibility.

A great supervisor doesn’t just encourage their workers getting the job done, but they also know how to boost morale, reduce stress, and get rid of the stigma of “we the employees” versus “them the boss.”

Since you spend over a third of your year at work, a good supervisor can make a tremendous difference in the workplace. So, what exactly makes a good supervisor? Here are some that stand out most.

Reliability

As a boss, it’s a supervisor’s job to make sure that things get done. Not only should they be pushing their employees too complete their tasks, but also themselves. They should be keeping up with records, ordering supplies, or whatever else is required of them.

Although reliability is a quality that any employee should have who is being paid for their services, it’s especially important for someone in a leadership position. The higher your position is, the less anyone should have to worry about their ability to carry out a task.

Good Communication

Supervisors need strong communication skills in order to develop effective strategies. When they have a strong sense of how to communicate with others, they are more convincing and inspirational. Heavy workloads are more likely to get finished faster with a supervisor motivating the team.

Yelling and intimidating tactics aren’t exactly motivating. A smart supervisor knows how to reach their workers on a deeper, more psychological level, inspiring greatness.

Problem Solving Skills

A greats supervisor knows how to get everyone together to work as a team to overcome a problem together. They’re capable of overcoming challenges by inspiring unity and accepting their employees’ feedback.

By fostering team development, they are able to conquer challenges and bring out the best in everyone, including themselves!

Strong Leadership

A strong and supportive work environment only happens when a strong leader is present. Leaders know how to effectively delegate tasks by identifying the strengths and weaknesses int heir team. They are able to innovate and creatively overcome obstacles.

A good leader knows how to look at a problem in the face and create a step by step process to lead their team through it.

Ability To Resolve Conflict

Employee conflicts are bound to arise from time to time. Unfortunately, event though conflict resolution may not always be the most fun part of being a boss, it comes with the territory.

It’s up to a supervisor to coach their employees through conflict and help facilitate an understanding that works for everyone.

 

One of the most exciting things to happen to your business is expanding your workforce. This is a true sign of success in your industry and is something to be proud of. As your workforce expands, so do the needs of your Human Resources department. There is a point in which a spreadsheet is no longer enough to effectively track employees. Accurate Human Resources reporting is important to the success of your company. If HR reporting is becoming an overwhelming task, it might be time to invest in HRIS software.

What Is HRIS?

Human Resources Information System, or HRIS, is software that organizes HR-related data. This can include employee information, benefits and time-off balances. This type of software can streamline all human resource systems and processes. There are a variety of different options for HRIS software. It can be beneficial to use an HR Software Buyer’s Guide to determine what software is best suited for your company. It is important to find the HRIS software that can handle all your business’s Human Resource departmental needs. Take the time to research the many different HRIS software options available and pick the one that best matches your company. Be sure to consider any process or task your HR department handles, and ensure the software can do that. Review the recommendations for business size for the HRIS software you are considering, and match that to the size of your business. The needs of your 800 employee business may differ from the needs of someone’s 65 employee business.

Why Is HRIS Beneficial?

The increased organization is a key benefit of using Human Resources Information Systems software. Having each of your business’s HR reports in one place saves time. Comprehensive data helps make it easy to monitor compliance training and track the progression of your Human Resource’s strategy. This increased organization and convenience can create an improved employee experience company-wide. Having effective Human Resources processes are important in keeping your company compliant. Your employees can be confident in knowing their information is correct and properly monitored. The reports that can be generated may also be beneficial in making decisions for your business. Reporting can help you identify trends in your company. You can use this beneficial information when making strategic decisions.

Is HRIS Right for My Business?

HRIS software is typically used in small to mid-sized businesses. Often HRIS is recommended for businesses of twenty-five employees or more. A Human Resources Information System may still be beneficial if your company is smaller. If the employee who manages your HR department also takes on other roles in the company then this can be particularly beneficial. Comprehensive monitoring and reporting of all aspects of the Human Resources role can save valuable time. With HRIS software you can allow your employees to focus on other important tasks.

What Are the Standard Features of HRIS?

Knowing whether it is time to look into HRIS software for your company is knowing the features that are generally offered. Once you are familiar with what the software can do you can match your business’s needs to what the software offers. You can also consider the benefits and tasks that this software may offer that you are looking for your Human Resources department to adopt. An HRIS can offer an employee database and directory with 401k tracking, payroll information, and benefits administration. You can also expect the software to handle scheduling, monitor time and attendance, and track time off. Most will generate reports that can be customized to best suit your needs and preferences. You can also find Human Resource Integration Systems with more advanced features. These can include performance management and mobile apps.

If you aren’t already using a Human Resources Integration System software, then it might be time to consider utilizing one. Whatever the size of your company, your reporting needs, or your business strategy, there is probably a system suited for your company. Spend some time considering how your HR department is currently handling departmental tasks, and whether streamlining the process will be beneficial. Think about your business strategy and how in-depth reporting might be the right thing for your company. Be sure to take the time to research the options available, and make the choice that is best suited for your needs. Investing in a HRIS software is investing in the future success of your business. Don’t take the decision lightly. Be surprised at how adopting a software that streamlines the reporting you want can take your company to the next level.

 

The success of your company may hinge on your customer service team’s ability to provide exceptional service. More than two thirds of customers may switch companies if they have a poor customer service experience.

This means that your customer service team has the ability to create customer loyalty, and are also the front line of defense against losing clientele. Businesses can employ strategies and changes which don’t take a lot of time, but still have a big impact on staff and the quality of service provided. Below are just a few examples.

Invest in training

Training your staff to help them improve their job performance doesn’t have to involve expensive seminars that require time away from work. It’s possible to customize tutorials into short segments that can be completed at your worksite. This means that you can invest in the development of your staff team without high costs or losing hours of work time.

Staff who feel that they have access to the knowledge and resources needed to improve their job performance are more likely to feel that their employer is committed to developing their skills. Providing staff with the opportunity to grow shows them that there may be opportunities for advancement, particularly if staff are recognized for their commitment to on-the-job training.

Install superior technology

Exceptional technology customized to meet your company’s needs can save your staff time and enable them to focus on the clients. Businesses can reduce unproductive staff hours is by installing call center software from companies like Bright Pattern, which can automatically dial numbers for your staff team. This enables staff to move from client to client quickly, without losing time reading and dialing numbers themselves.

There are also other types of software that are optimal for different businesses. Call center technology can be customized to identify a customer’s needs, and then direct calls to staff who have the knowledge and skills needed to assist them. By ensuring that the right staff members connect with the right clients as efficiently as possible, you can help reduce frustration and time.

Model an ideal customer service approach

Strong customer service involves listening to clients and taking time to understand their needs and concerns. This means that your staff team needs to know that they don’t have to rush clients off the phone to meet quotas.

Take time to talk to staff and actively listen to them. Provide platforms for them to raise concerns and receive assistance. When staff feel rushed or dismissed by their supervisors, then they will not feel like their concerns are valued. That will translate into pressure to keep calls moving rather than actively listening to callers and addressing their needs.

Encourage staff to dig deeper

Encouraging your team to ask probing questions can help ensure they get to the heart of the problem the first time a client calls. Looking for superficial quick fixes may lead to a dissatisfied customer, because fixing the immediate issue may not resolve a long-term complaint.

For example, if a doctor prescribes cough syrup to a patient who has a sore throat and has been coughing it may stop the symptoms, but it doesn’t identify the reason the person was coughing, which could be symptomatic of anything from lung cancer to bronchitis to heartburn. Exceptional customer service involves ensuring you understand the root cause of the client’s needs so that you can ensure you have resolved their issues instead of simply treating a symptom.

Promote a strong work ethic

When staff are recognized for their hard work on the job, they are motivated to continue working harder, acquiring new skills, and striving to improve their performance. They are also more likely to feel positive about their work environment.

When staff are frustrated, clients can tell. And when staff are optimistic and confident they can help resolve customer issues, clients are more likely to feel positive about your company as well.

To read more on topics like this, check out the business category.

Whether you are an own a retail outlet or a wholesale one, a service business or an administration one, having public liability insurance is an essential component for your business in the present time. For all those businesses that involve interaction with customers, there are possibilities of several slip and fall incidents that might injure the customers. In such cases, the third party might file a case on the employees of the business or the business itself. This can actually be a real concern for the business raising huge financial concerns for them. Let’s have a look at what public liability insurance is.

What is Public liability insurance?

Public liability insurance is an insurance which protects companies and organizations against the claims filed against them by general public. It is often known as the business liability insurance essentially because the liability ensures that in case of any mishap, the business will not be held responsible and the insurance will cover all the possible charges. Irrespective of whether you own a small or a large business, public liability insurance should be considered under all circumstances. This is because irrespective of the size of the business, mishaps and accidents have a high probability and can happen with anyone.

What are the kinds of mishaps that can occur?

Before option for public liability insurance, many small businesses think over the fact that how can they be involved in such cases. There are multiple negligence cases that have come up in the past that provide a clear indication that one should opt for public liability insurance in order to avoid the hassle. A customer slipping on a wet floor at your store or outlet or someone falling down the stairs or tripping over due to insufficient light are all possibilities of customer injuries that can cause real concerns for businesses.

Similarly, in case there is some constructive work going on in the store or building and a customer gets in contact with faulty electrical wires. This can ultimately cause real damage to the customers who has every right to file a claim against the business. Likewise, some stores have worn out carpets or rugs along the floor that may also cause a case of tripping over. Another very important negligence is caused by the beauty salons or hair dressers. Hair dressers at time do not may much attention and might hurt their customers while doing their hair. Similarly, the beauty salons at time leave their hair straighteners on that is a huge risk as the customers might get in contact with it and burn themselves.

These are some of the examples of negligence that a business might face. An important thing to notice here is that majority of the businesses were not large retail organizations but small and medium business enterprises. Hence, a business irrespective of their size, should consider going for public liability insurance in order to stay away from financial and legal charges. There are different schemes that provide different policies and charges. You can compare public liability insurance with iSelect.

To read more on topics like this, check out the business category.

As an employer, you want to make sure that you’re getting the most out of your employees. After all, you’re paying them, so it’s normal that you want to make sure that you’re getting the most out of your money.

If you’ve recently been seeing a dip in your employees’ productivity, it may have you worrying that it’s something you’re doing wrong. However, rather than focusing on what’s going wrong, try to focus your energy on how you can make things right. Here are some of the most effective ways to boost your employees’ efficiency and increase team morale.

Give Them The Right Tools

Regardless of what your industry is, it’s vital that your employees have the right tools that they need to successfully complete their tasks. Just like a painter can’t paint a masterpiece with a cheap paintbrush, you can’t expect your employees to do great work without the right tools.

As an employer, it’s critical that you make sure that your workplace is designed for efficiency. Otherwise, production time will be much slower. When your employees are working slowly, that means time is lost. In the world of business, time lost is money lost. The idea is to get them to be as efficient as possible in the shortest amount of time possible.

Set Clear Guidelines

Your employees will do their best work if they have a clear idea of what they should be doing. By clearly setting your expectations from the beginning, there won’t be any grey area about what your employees are expected to do.

Before assigning your employees tasks, make sure that they’re SMART. Smart, measurable, attainable, realistic, and timely.

Provide Breaks

A lot of employers make the mistake of assuming they will get the most out of their employees by making them work longer. However, many studies prove that employees are actually much more efficient if you allow them to rest in between tasks.

People need time to take a break and gather their thoughts before moving on to the next project. Exhausting your team only leads to poor performance and slower work speed.

Discourage Multitasking

A lot of people are used to multitasking throughout the day. It may seem like you’re getting more done by doing more at once, however, in reality, this isn’t the case. In fact, you’re putting minimal effort into each task in an attempt to get it finished. However, when you focus entirely on only one task at a time, the end result will be much better. Focus on quality over quantity if you have to choose.

Encourage Teamwork

Your team will work much faster if they rely on each other. Encourage teamwork by engaging in team building activities regularly. Teamwork increases communication and an overall better atmosphere in the workplace. Happy employees mean busier employees!

To read more on topics like this, check out the business category.

In addition to making sure your business looks good, you need to ensure the premises is customer friendly. You may run a very successful business but if your premises is unkempt people will not want to visit it. Do not worry, we have a few tips that will help you make your business premises much more customer friendly.

Put Plants Here and There

Plants and flowers can make your business premises, particularly the reception area much brighter. While some businesses are happy to use plastic plants they soon start to look old and worse for wear. Bring in some real plants and flowers so that they can be seen and enjoyed by your potential customers. Don’t forget to water them so they thrive.

Clean the Exterior of your Building

You need to make sure that the exterior of your building is clean and tidy. A Power washing company can help to make your building look cleaner and fresher. Don’t forget to sweep up any leaves so they don’t pile up near the entrance. When the exterior of your building is clean it will look much more inviting. Try to clean the exterior of your building at least once a month so that it continues to appear looked after.

Keep the Reception Area Clean and Tidy

If clients or potential customers are going to be spending time in your reception area you need to keep it clean and tidy. No-one wants to wait in a dirty and messy area even if it is just for a few minutes. A clean and tidy reception will also say a lot about your business. Make sure desks are not cluttered, that there’s adequate lighting and the carpets or tiles are in good condition.

Paint your Premises

If your premises is looking a little worse for wear you may want to consider painting it. Paint the interior and the exterior if you wish. A fresh coat of paint can breathe new life into the whole building. What’s more, is your employees and your clients or customers will appreciate it. Newly painted premises tells people that you care.

Work on your Windows

Many businesses fail to keep an eye on their windows. While they may be cleaned once a month they aren’t likely to be painted very often. Paint your window frames if they are in good condition. If the frames are starting to rot you may want to consider hiring someone to either replace or repair them.

You may also want to think about what you put next to your windows. Do you want potential customers to see stacks of files or would you prefer them to see plants? Create a good impression by changing the view your customers have of your premises.

You can make your business premises more customer friendly. Just use the above tips and everyone who comes through your door is more likely to feel comfortable being there. A little bit of work can make all the difference.

 

As a retail business owner, your days are often filled with “putting out fires” and attending to one issue after another. Sometimes it seems as though nothing is ever just quiet and simple. Then there is the fact that consumers can be rather fickle at times, constantly changing what they want and what is in demand. There is no doubt that you’re constantly looking for ways to improve the efficiency of your business and make sure that profits stay where you want them to be.

One option that many retailers end up eyeing is cloud hosting. Cloud hosting services and solutions can help retailers of all sizes, and could just be the best decision you make. Here’s a look at why cloud hosting may be right for your retail business.

Ensure the Supply Chain is Visible

One of the biggest factors in determining a retailer’s success is having a supply chain that is efficient. You need to be able to see exactly what is happening at all times, at any given area on the supply chain. This allows you to pinpoint possible problem areas before they can balloon out of control and throw the supply chain out of whack. It also helps business owners to identify areas where cost savings can be realized.

With cloud hosting services, your supply chain will be highly visible at all times. You can check on inventory, stock-outs, shipments, and so much more – all in real-time. There will be no question areas, as it will all be clear.

Get a Better Sense of Your Customers

Because you’re seeing activity in real time, you can also zero in on the customer service experience and make sure it is up to par. Not only that, you’ll start to get insight into your customers so that you can offer a more personalized experience overall.

When you are using cloud services, you’ll have the ability to connect all the digital data you are collecting with your in-store data. This gives you a much more complete overview of your customer and what it is they are looking for and demanding.

There Are More Cost-Effective Routes Nowadays

One of the things that used to hold retailers back from installing these cloud services is the fact there was a fairly sizeable initial investment required. Today you can find cost-effective and flexible solutions, which means your business won’t need to make a massive investment.

A great example is Oracle cloud services by Logic. With this product, you’ll be able to get a full retail software platform packaged in a hosted model, yet you won’t have to make that initial large investment. Typically, it can be run with what you’ve already got in place. This saves both money and time, as you won’t have to hire IT specialists to train your staff.

Cloud Services Could Be the Way to Go

While it’s true that each retail business is unique and has its own set of customers, more often than not, cloud services can offer a real benefit to the company.

You can’t spend too long online without encountering clickbait. Ever seen a sensationalist headline you can’t resist clicking on, then find that the article is lacklustre and a letdown? Welcome to clickbait.

There’s no doubt your title/headline is important. The term ‘clickbait’ may have been coined recently but the theory is older than the internet itself. The most well-known proponent was advertising guru David Ogilvy, who famously said: ‘On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.’

Clickbait has earned its reputation for good reason, so is it a legitimate strategy for travel marketers? The problem isn’t the catchy title, it’s the fact that the body copy doesn’t live up to the hype. Done badly, clickbait titles disappoint consumers and do your brand more harm than good.

However, there is a huge advantage to writing your titles in a way that motivates people to click through. Here we’ll take a look at how to write great titles that get people going and do justice to the quality of your content.

Get the keyword in your title

When thinking about page titles on SERPs pages, the most important thing to do is put the keyword in there. If someone types in ‘flights to Madagascar’, they’re much more likely to click on a page that references that directly than something like ‘flights to East Africa’. And the earlier you show this in the title, the better.

Don’t fall into the trap of adding the keyword without context. Make the title is interesting to read and in proper English. If the keyword is ‘hotel Copenhagen’ Google won’t penalise you for calling your page ‘cheap hotels in Copenhagen’ – it will understand the context.

Once more – with feeling

It’s shocking how a single superlative can change a boring sentence into something truly amazing. While this might be a bit over the top, words like ‘shocking’, ‘unbelievable’, ‘incredible’ or ‘amazing’ can have a huge effect on the number of people clicking through.

Think about this example. Which would you rather click on?

‘7 facts about Turkey’

or

‘7 crazy facts you never knew about Turkey’

It’s clear which one is more emotive. But remember, whatever you say in your title must be backed up in your copy. If you say your facts are ‘crazy’ or ‘unbelievable’ then make sure they are, otherwise all the hard work you’ve done will be for nothing.

Incorporate popular trends

To make your titles come alive and resonate more with internet users, you can include popular trends or pop-culture references.

For example, we all know how popular Instagram is and how much people like to take great photos to show their friends, so incorporate it into your titles. Something like ‘the 10 most Instagrammable holiday destinations’ implies to users that your article is full of impressive locations they could visit to become the envy of their followers.

Add a sense of urgency

You’ve probably heard this one before, but conveying a sense of urgency to users is almost guaranteed to get you more clicks. A report by Experian found that email subject lines conveying a sense of urgency got 14% higher click-to-open rates and twice as high transaction rates compared to their average marketing emails.

Again, make sure you don’t do anything too sensationalist, but by adding a ‘now’ or ‘today’ to your title, you may get clicks from people who would otherwise have walked right past.

Add some ‘unbelievable’ statistics

Everyone loves a big number – it sounds impressive and begs the user to find out more. A title like ’10 reasons why the Thai tourism trade is worth 2.53 trillion Baht‘ suggests to the reader that Thailand is a destination already popular with tourists, so would be worth a further look.

On the other hand, when it comes to the price of holidays, low numbers can work well, too. Something like ’25 amazing places to eat in New York for under $10’ will attract savvy shoppers eager to get the best value.

Proceed with caution

A clickbait title is a great way to get your visitor numbers up, but as we’ve warned throughout, you have to keep a reader interested past the title. To have a real and long-term impact, all of your content needs to have SEO principles at its core. Make sure titles aren’t too long and give your reader a true sense of what they’ll find when they land on your site. A bad experience will actually have a negative effect on your performance.

The key takeaway is to create engaging and shareable titles that inspire action. If you’re not sure where to get started, a proven content marketing agency like Ad-Rank can help.