Crowdfunding has transformed the way entrepreneurs get their ideas off the ground and has made jump-starting ventures much more realistic. Now, it’s very possible for an idea to go viral, explode with traction, and receive tons of backing, thanks to crowdfunding, and entrepreneurs and investors alike have been taking notice of how successful it can be. But because the industry is so saturated with ideas, entrepreneurs want to make sure they’re going about their crowdfunding campaign the right way, from the get-go. As the Vice President of Marketing for InventureX, Mark Campbell understands just how much nuance can go into crowdfunding. InventureX is the #1 crowdfunding agency, helping entrepreneurs succeed in their crowdfunding campaigns. In the past, Campbell has shared some crowdfunding marketing secrets. Now, he’s diving into 4 elements all successful crowdfunding campaigns should have.
Be as prepared as possible
When it comes to crowdfunding, Campbell says you can tell which campaigns are well thought out, and which ones have been thrown together at the last minute, by inexperienced entrepreneurs. You want to be as prepared as possible before going live with your campaign. Weeks or months can go into planning just the launch of a crowdfunding campaign alone, and if you feel you’re not ready, you shouldn’t launch your campaign.
Have high-quality digital assets
In the digital era, there’s nearly nothing more important than having high quality end eye-catching digital assets, according to Campbell. InventureX has its own in-house studio, StudioX, responsible for photo and video shoots. Campbell feels this is an invaluable part of launching a crowdfunding campaign, and that digital assets are key to showcasing the project you’re looking to crowdfund.
Identify and hit your target audience
When launching a crowdfunding campaign, you don’t want to waste time, money, and energy, trying to market to the incorrect audience, says Campbell. Identifying your target audience is key to having your venture successfully crowdfunded. For example, at InventureX, they do a lot of that legwork for their entrepreneurs. That way, Campbell says, they’re making sure their projects are hitting the right audiences and getting successfully funded.
Know that you can transform your idea into reality
According to Campbell, being an entrepreneur takes a lot of guts, but it also comes with a lot of ups and down. One element to success every entrepreneur needs to remember is that with crowdfunding, it truly is possible to transform your idea into reality. Getting the funding to launch your venture is not impossible, and on the contrary, you have the ability to tap into a massive reach. The trick is knowing how to work the world of crowdfunding to your advantage.
InventureX is the #1 crowdfunding agency, helping entrepreneurs launch and successfully fund their ventures. More than 350 entrepreneurs have successfully crowdfunded their projects, thanks to InventureX. More than 85% of entrepreneurs who work with InventureX hit or surpass their crowdfunding goals. For entrepreneurs who are interested in working with InventureX, the agency will conduct a free review of your project.
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