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Josh

What is the role of dental SEO?

April 8, 2022 by Josh Leave a Comment

Dental search engine optimisation is the key to a successful dental practice in 2022. You need to have a strong dental SEO strategy in place to make sure that your digital marketing campaign is visible and easily accessible online so that you are attracting quality patients who are looking to take up the services that you have to offer. Good dental SEO helps google recognise that you are a credible and trustworthy website and directs prospective patients to you so that you can convince them to take up your services.

Google is the world’s busiest platform therefore it is important that your website is optimised for Google so that you can earn a high ranking on its search results pages and increase the website traffic which you can then convert into patients at your practice. Speak to a multi-award-winning digital dental marketing team who can help you put together a strong dental marketing campaign with dental SEO and convince patients to visit your dental practice rather than the other practices in your area.

The techniques and strategies necessary for SEO are changing on a continuous basis so it is a time-consuming and complicated process to make sure that your strategies are in keeping with current trends. By delegating your SEO campaign to a specialist and experienced digital dental marketing team, you can rest assured that your website is conforming to Google’s requirements and that it continues to be a success for you. You can relax and focus your time and efforts on looking after your patient’s dental needs instead.

A good dental marketing team will make sure that they begin by carrying out a website audit to find out which SEO techniques may already be implemented on your website. You can either ask your website design team to create a brand-new website that incorporates SEO techniques from the onset or you can ask them to update and enhance the existing website making sure that it is optimised for Google. There are on-page SEO techniques and off-page SEO techniques that need to be addressed for better overall SEO.

On-page SEO & off-page SEO

On-page SEO techniques are involved in the content of the website whilst off-page SEO techniques are concerned with networking and your interaction with other websites. Both are necessary for good SEO and your digital dental marketing team will be able to put specific techniques in place to make sure that your website has addressed both of these aspects.

On-page SEO is concerned with making sure that the content on your website is interesting, engaging and accessible for all. It ensures that you are providing information that patients want to learn about and that the content is fresh, updated and in keeping with current trends. Off-page SEO works by referring to other credible websites and other websites referring to you in return. There are many different techniques that can be used to ensure that you have addressed these issues and it is important that you do so on a continuous basis with the help of your digital dental marketing team so that your website remains successful and that you have a strong online presence for your dental practice.

Filed Under: Business

Key tips for good dental websites

April 8, 2022 by Josh Leave a Comment

There are many different techniques and strategies that need to be implemented to make sure that you have a successful dental website for your dental practice. Most dental practices have modern dental websites to market their treatments and procedures, so it is very important that you have a website that is fully functioning, dynamic and attractive to help you stand out from your competitors. In this era of digital technology, a dental website is key in helping to build public awareness about your dental practice and find new patients. Since most dental websites offer similar treatments and procedures, to help you maintain a website that is one step ahead of your competition, you need to speak to a digital dental marketing team that specialises in creating dental websites.

A successful homepage

There are a few key elements that are necessary for a successful dental website. Firstly, you will need a highly attractive, interesting and engaging homepage that is distinguishable from those of your competitors. This homepage needs to load instantly without any delays, and any graphics, images and videos need to be working correctly at all times. The homepage should be set out clearly with a contents section so that it is easy for patients to find what they are looking for. Your homepage will also need to include your contact information so that patients know where you are and how to get in touch. NAP data includes your name, address, telephone number and email address, and these should be clearly visible on the page. You also need to include your unique selling points to help find your target audience and attract and hold their attention, and you must aim to keep them on the homepage for as long as possible. Although this may sound like a lot of information, you should present this as clearly and concisely as possible to encourage visitors to explore the rest of your website further.

Good website design

The website itself needs to be created with the assistance of a specialist website design team. Unless you have a professional and quality dental website, it is unlikely that visitors will trust your services or be encouraged to approach you in person. A good user experience is dependent on good website design, and there are many different technical issues that need to be taken into consideration to make sure that your website is easy to use and explore.

Simple site navigation is key because if visitors are unable to find the information that they are looking for, it is likely that they will get frustrated and go back to their Google search to find out what other websites have to offer. Your website should also consist of interesting and educational content that can market your dental practice and the treatments and procedures that you have to offer. By teaching your visitors the importance of good oral hygiene and regular dental appointments, you can encourage them to book an appointment and visit you in person very soon.

Filed Under: Business

Reasons to hire a legal representative

April 8, 2022 by Josh Leave a Comment

In 2022, there are more reasons than ever as to why you may need to employ the services of a legal representative. But you just may not have experienced them yet!

And while most issues can be solved without legal advice or representation, there are some instances in which there is no other option and you or your family will need some specialised legal advice.

However, it is worth having a vague idea beforehand about the areas that a legal team can help you with and which areas many law firms specialise in.

So, with that in mind, why would you need to hire the services of solicitors Portsmouth?

Family and divorce

Family is the cornerstone of society and so many people will at one time or another experience an issue with legality surrounding this area.

And this may relate to divorce, legal separation, child access, division of assets in a house or company following divorce, prenuptial and postnuptial agreements. Many legal teams can also help with issues surrounding stepchildren and inheritance and of course, the writing of wills.

Unless you have expertise in the area of law, probate can be very tricky, so it is always advised to seek the experience of a probate solicitor.

Probate

Sadly, death is a part of life and for many, it comes with the management of a loved one’s estate.

Probate law is complicated, and at an emotional time, can be difficult to manage, which is one of the reasons why so many people hire the services of a legal firm to help them out. Many legal representatives can also help with the drawing up of wills, living wills and will also be able to assist you with issues surrounding inheritance tax and the division of assets among beneficiaries, or people named in a will.

Conveyancing

If you are buying your first home, adding to a property portfolio, or are looking to rent your first commercial property, then you will need to speak to a solicitor whose area is conveyancing.

Technically, this group of legal professionals are tasked with being able to help with the writing and signing of legal contracts surrounding properties, assist with exchanges and finishing days and will be able to conduct searches around the local area if you are buying a home.

And of course, as they can check if the price of the property you are buying is correct, these professionals can be worth their weight in gold!

Personal injury

Personal injury is a big area and if you have been injured in your workplace, in public or via the negligence of a medical professional, then you are likely to be advised to seek the advice of a solicitor who has expertise in this area.

You may even get more compensation than you think!

Power of attorney

People are living longer and, in the event that a loved one is in the early stages of a degenerative disease, such as Alzheimer’s or dementia, it will likely be important for their peace of mind and yours to approach a legal team to instruct a competent family member to be the power of attorney when they can no longer make decisions for themself.

Filed Under: Business

Why is it important to have straight teeth?

March 21, 2022 by Josh Leave a Comment

Having straight teeth helps us to remain healthy. Straight teeth are not only cosmetically beneficial, but function better as well. The ability to chew our food properly relies on our teeth meeting correctly. Having misaligned teeth prevents this from happening, resulting in not being able to chew properly and forcing our stomachs to try and break down larger pieces of food. Misaligned teeth can also cause pockets of bacteria to develop which can instigate a number of unwanted infections.

A new generation of braces and aligners

Wearing a large metal brace with wires, blocks and bands used to be the accepted way that misaligned teeth were treated. These devices were effective but were not comfortable to wear. Those same braces have been made into a far more comfortable and effective piece of modern day equipment. Technology and science have also combined to go further and to produce a number of additional braces. Some of them still use wires, blocks and bands, but they are made from different materials which blend better with the natural colour of our teeth. A lingual brace goes even further and instead of fitting onto the front of the teeth this clever device fits onto the inside of the teeth. These all require regular dental surgery visits for assessment and adjustments. Now there is a new type of brace called an aligner which works using different principles and is computer assisted, Invisalign in Glasgow has embraced this new technology.

Invisalign aligners

Invisalign aligners resemble a gum shield which fits over the teeth and they are made from a clear dental material, making them almost impossible to see. This is far more appealing to both young and old alike who may suffer from a dental misalignment. The scanners and computer software enable numerous images to be taken, so that there is no need for a putty mould of the teeth. These images are far more accurate and can be digitally transmitted to a laboratory quicker and more efficiently than a putty mould. This results in a far more rapid service and also allows the patient to view a virtual image of how their teeth will look once treatment has been completed.

How does it work?

Images of the mouth, teeth and gums are taken and a treatment plan is created. The images are then transmitted digitally to the laboratory where a virtual image of the patient’s teeth is created showing how they will look after treatment. The patient and dentist are also able to discuss the details of the treatment and the anticipated duration. A series of aligners, sometimes referred to as trays, are created, on average twenty-five are required, but the exact number depends on the condition being treated. These are fitted over the teeth and must be worn for at least twenty-two hours per day. It is possible to remove them to eat, drink and to brush and floss the teeth.

The revelation!

At the end of the treatment, one final retainer must be worn for a given time to give the teeth help to settle into their new positions. Once this period is over, it’s time to reveal your new smile to the world as you beam broadly and confidently.

 

Filed Under: Health

4 Tips for Opening Your Own Grocery Store

March 21, 2022 by Josh Leave a Comment

Since the onset of COVID-19, more and more people are getting into the grocery industry. After all, as people are eating less and less out in restaurants, it can be a promising industry selling groceries to consumers. However, not everyone is thriving in this economic climate. In order to stand the test of the challenges, it’s important that you know some of the best tips. If you’re looking for some of the best pointers for opening a grocery store of your very own, then here are some of the best ones to know.

Do Some Research

Before you dive in and just assume that since you’ve shopped at a grocery store before you know how the industry works, think again. It’s helpful to do some research, and get to know what goes into the day-to-day operations of owning a store. From unloading large orders, to taking inventory, there are many things that have to happen on a daily or weekly basis that you might not even be aware of.

It helps if you know someone already in the industry so you can ask questions, and pick their brains for some of the challenges that might arise. You may find that once you know the realities of running a grocery store, you may be less interested in owning one.

Know Who Your Audience Is

Even though you might like to believe that you can appeal to a wide audience, the truth is that everyone has different tastes as consumers. Marketing 101 tells us that one of the first things we should do when opening any business, whether it’s a grocery store, or a gym is get to know who you’re trying to appeal to.

Know your target audience, and figure out what it takes to attract them as a customer. The more you know things like the age, sex, location and details of your ideal customer, the more you can finetune your marketing strategy to appeal to that audience.

Find The Right Location

As they say, location location location. The location of your store will have an enormous impact on the overall success of your business. Ideally, you should be in an area with a lot of foot traffic, and other retail stores. Above all, try to avoid anywhere that is close to a competing grocery store. The less competition around you, the more chances you have of winning more customers.

Focus on Quality

Your store should be full of items that are high quality and appealing to consumers. Above all, the prices should reflect the level of quality your offering to people. Overcharging for products that are cheap, and unappealing won’t keep customers coming back to your store. Stock your shelves full of fresh produce, high quality brands, and interesting prices and you’ll stay ahead of the competition.

 

Filed Under: Business

Clear braces delivering a healthy and beautiful smile for life

March 21, 2022 by Josh Leave a Comment

Misalignment issues of the teeth not only affect the way we feel about our smile, but also have a detrimental impact on our dental health. With significant advances in dental technology over the last few decades it is now more convenient than ever before to address the aesthetic aspects of your teeth. Clear braces Sydney CBD are a popular choice of treatment for the correction of badly aligned teeth.

Clear braces vs traditional orthodontics

Traditional orthodontic braces are great at straightening crooked and wonky teeth but they are very visible in the mouth. This is because traditional dental braces are composed of metal brackets and wires which are attached to the front surface of the teeth and therefore visible every time you open your mouth. This has resulted in adults being highly reluctant to address the misalignment issues of their smile using traditional orthodontic braces. Over the last few decades much research and development in the field of orthodontics has resulted in the introduction and firm establishment of clear braces. Clear braces are a proven alternative to traditional orthodontic braces, addressing the need to straighten teeth for those who are looking for a more discreet treatment option. Speak to your dentist today to find out about clear braces for fulfilling your dental requirements.

The benefits of clear braces

Clear braces will not only help to improve the aesthetic appearance of your smile and create a neatly aligned one, but will also help promote better oral health for life. This is because if your teeth are crooked or wonky then your toothbrush may not be able to reach all the surfaces of your teeth, which can result in the build-up of plaque and the formation of tartar. Tartar causes an array of dental issues, leading to cavities and decay. Over time these conditions can result in irreversible damage to your teeth and gums and of course tooth loss. If your teeth are protruding then they are more prone to damage and may not last for the whole of your life. If you suffer from bite disorders such as an overbite, underbite or crossbite then this can result in significant complications in the future such as tooth decay, gum disease, and discomfort of the jaw causing pain and headaches. Clear braces can help correct these aberrations in your teeth and prevent such complications in the future. Teeth that are neatly aligned are easier to clean and maintain. Your toothbrush and floss are able to reach all surfaces of them and therefore prevent the build-up of excess plaque or the formation of tartar, as well as giving bacteria less chance to be able to linger in your mouth. The earlier in life that you address the problems concerning the straightness of your teeth the greater chance there is of enjoying a healthy and a beautiful smile for the rest of your life. Speak to your dentist to find out about clear braces today and find out how you can achieve a beautiful smile and enjoy better oral health very soon.

Any surgical or invasive procedure carries risks. Before proceeding you should seek a second opinion from an appropriately qualified health practitioner.

 

Filed Under: Health

Virtual reality days; FAQs answered!

March 21, 2022 by Josh Leave a Comment

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Are you curious to attend that new virtual reality place on your local high street, but have some questions about it?

New to the world of experience days, there are now many companies that can offer you and your family virtual reality (or VR) days and in this article, the most common questions asked about them are answered. So, read on to learn if they are the ideal day out for you and your children, or if they are better suited to a stag night!

What is VR and how does it work?

A virtual reality experience in London is a computer-simulated 3D environment, that you can move around in or engage with while wearing a headset. This engagement with the 3D surroundings often works by a device in the headset tracking your eye movements and adapting the 3D landscape to where you are looking or how your eyes are moving.

What does the typical experience include?

A person wearing a virtual reality headset

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This will depend on where you attend for your VR experience.

However, typically, you will be given a demo session to help you learn how to use the equipment and to familiarise yourself with the VR environment. This is also a good time to talk to the team who is going to be supervising you and ask them questions.

Then, your experience will follow and should last from anywhere between 30 minutes to an hour. Based on the company you book with; you may be able to win medals too for your bravery or high score in the game. Great!

Can I play if I have epilepsy?

Many of the makers of VR headsets etc. advise against playing them if you have epilepsy.

This is because of the frequent use of strobe lights in the games or the quickly changing light settings that accompany many of the game scenarios.

But to be on the safe side, it is always worth discussing suitability for such things with your doctor alongside advising the company you want to book an experience day with.

Are there age restrictions on games?

Many places that offer VR experiences have age restrictions on their games. And yes, this is usually related to the content of the games themselves.

Considering that most VR games revolve around an attack scenario, such as zombies or other associated horrors/survival cliches, it is easy to see why they wouldn’t want children engaging in such games!

However, many VR companies can offer child-friendly experiences too; these will usually be shorter than the age-rated experiences. But, as always, call ahead before you book anything!

Are most VR experiences expensive?

In short, they are not as pricey as you may think.

As VR has become more popular as the focus of a day out, more companies can offer it to patrons. And as a result, there is now competition on how little companies can charge if you want to have a day out chasing zombies.

But, as is the way with most experience days, the quality, time and other aspects of your VR experience will differ. So, before booking anything, it may be worth having a conversation with the suppliers about what is included in the price, so you can be sure that you are getting good value for money.

Filed Under: Blog

3 Tips For Creating Videos That Will Get Lots Of Views On Social Media

March 4, 2022 by Josh Leave a Comment

Video has taken over social media. While having something witty to say in a post or comment will still help propel your brand forward, what’s really going to be the needle moving on your brand is having video content that people love, connect with, and want to share. However, creating this type of video content is not easy. Even with the right variables, it still takes a decent amount of good luck to get any real traction.

So to help move the odds even closer to your favor, here are three tips for creating videos that will get lots of views on social media.

Tell A Story

When planning out the video that you’re wanting to post on social media, arguably the first thing you should think about is the story you’re wanting to tell. Without a solid story, there’s very little chance that people are going to spend their time watching the video you’ve posted.

For your own sake, you’ll want to choose a story that also goes along with the goal that you have for your overall social media strategy as well as what you’re hoping to accomplish with this specific video. By keeping all of these things in your mind and creating a story for your video that people find compelling, you should be able to get a decent amount of views for that video.

Keep Your Most Valuable Content At The Beginning

For many people and brands, it can be tempting to put the most important or valuable information at the end of your video so that people watch the whole thing. However, while you might think that this will make people more intrigued, the opposite is often found to be true.

If you’ve promised to deliver something to your viewers in the title or thumbnail image for your video, it’s best to put that thing at the beginning of your video. This will help your viewers feel like they can get something valuable out of your content in a very short period of time, which can help you build more trust with them in the future.

Make The Right Video For The Right Platform

You can post videos on quite a few different social media platforms now. However, not every video should be posted to every platform. Certain types and lengths of videos are going to do better on specific social media platforms.

For example, longer videos tend to do better on Facebook. But on Instagram, you’ll want to stick with videos that are generally no longer than about a minute. So depending on the type of video you created and the type of brand you have, you’ll want to be sure that you’re posting it at the right time and to the right people.

If one of your goals for this year is to get more views for the videos you post, consider using the tips mentioned above to help you achieve this.

Filed Under: Blog

A positive outcome with the help of a criminal solicitor

February 25, 2022 by Josh Leave a Comment

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If you have received a summons or a charge sheet this means that you have been accused of a crime and it is important that you speak to a criminal solicitor as soon as possible to make sure that you have professional advice and guidance from the onset to help minimise any complications and try to secure a positive outcome for yourself. If you have been placed under arrest then it is important that you stay calm and collected and ask to speak with a criminal solicitor as soon as possible to prevent implicating yourself further and also to try and achieve a positive end result for yourself as much as possible under the circumstances that you find yourself in.

How your criminal solicitor can help

To be accused of a criminal offence is a very serious situation. It can be traumatic and distressing and to help prevent yourself from falling into further difficulties you need to make sure that your criminal solicitor is with you from the very beginning, throughout the process to provide their knowledge and expertise and ease the process for you and your loved ones. It is easy to become flustered and panic and in that moment you may unknowingly implicate yourself further or act in such a way which will be later used against you.

A criminal solicitor is aware of the tactics which the authorities may use when questioning you or trying to get information from you and by making sure that you’re a criminal solicitor is present throughout the process, from when you are taken in to the police station or when you present yourself at court, you will know the right things to say, how to behave, which information to disclose and overall how to present yourself in a positive light.

A person writing on a piece of paper

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A criminal offence can have a significant negative impact on all aspects of your life. It is more than likely that it will affect your education, your job or career, future career prospects, your financial situation and even your living situation. It can affect family relations and friendships as well as social reputation and all these can have a detrimental effect on your mental health and overall well-being. Your criminal solicitor will be a friendly face and the voice of reason in what cannot otherwise be a very lonely situation. You will feel like no one is able to understand what you are going through, however rest assured that your criminal solicitor has much experience in dealing with such cases. They will be able to provide their professional advice and guidance in a kind and friendly manner and will be highly respectful in sensitive situations as well as being present for every step of the process. By making sure you have a criminal solicitor from the onset you can be sure that your case will be dealt with fairly, correctly and in a timely manner to help minimise the complications that may bring to your life. Speak to a criminal solicitor immediately and help achieve a positive outcome for you and your loved ones.

Filed Under: Business

3 Parts of Your Renovation Projects To Plan For In Advance

January 10, 2022 by Josh Leave a Comment

While it’s good to have almost everything in place before you start working on a renovation project, there are certain things that many people forget or overlook when they set their sights on renovating their homes. So to help ensure that this doesn’t happen to you, here are three parts of your renovation projects to plan for well in advance.

Create A Boundary Between Wants And Needs

When you first start thinking about your renovation, you might be tempted to just shoot for the moon. And while you may like the idea of redoing everything in your home, this might not actually be something that you can take on at this moment.

Because of this, you’re really going to need to edit yourself down and decipher between what you want out of your renovation and what you need. Especially if you’re doing renovations as a way to get more space in your home or to up the resale value of your property, these “needs” should trump whatever it is that you feel you “want.” So by creating this boundary in your mind of what you’re going to take on during this renovation and what you’ll have to wait to do for another time, your whole project will prove to be a lot more successful.

Get Your Budget In Place

One of the reasons why it’s good to know what you want versus what you need is so that you can stay on budget throughout your renovation. But in order to do this, you first have to get your budget in place and know exactly how much money you have to spend on your renovation.

Once you determine how much money you have available to spend on your renovation, you can then look at how much you think your renovations will cost. For some things, you might be able to wiggle around in your budget to find some extra cash to splurge on nicer items. But without having your budget firmly in place, you can’t know that when you’re doing your shopping and sourcing.

Think Through Demolition

Before you can start putting in anything new for your home, you first have to get the old stuff out. And while doing your own demolition can be possible, figuring out what you’re going to do with all this garbage can be a bigger challenge.

With this in mind, you might want to trust the demolition to a professional crew that knows how to effectively and efficiently break things down and get rid of them. This way, you won’t have to figure out all of the logistics of renting a container for waste or moving the garbage from one location to another.

If you’re going to be renovating soon, consider using the tips mentioned above to help you get all of your plans in place beforehand.

 

Filed Under: House

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About Me

My name is Josh and I'm the blogger behind 60 Degree. I discuss all kinds of topics, but my main focus is business and investing. Numbers are what I'm good at, so these kinds of topics come easily to me.

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October 25, 2022 By Josh Leave a Comment

If retirement seems like something that keeps … [Read More...] about 3 Ways To Make Sure You’re Financially Ready For Retirement

Upskirting; FAQS answered

October 10, 2022 By Josh Leave a Comment

Over the last four years in the UK, there have … [Read More...] about Upskirting; FAQS answered

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Is orthodontic treatment with clear aligners possible?

September 26, 2022 By Josh Leave a Comment

Orthodontic treatment with clear aligners is … [Read More...] about Is orthodontic treatment with clear aligners possible?

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My name is Josh and I'm the blogger behind 60 Degree. I discuss all kinds of topics, but my main focus is business and investing. Numbers are what I'm good at, so these kinds of topics come easily to me.

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