Trade show display creators must strive to promote the visibility of their booths. If you are a small business owner, the thought of preparing for a trade show may be scary. When preparing, you must understand the details of the trade show and the type of effect you want to achieve. You can speak to the event organizers and find out what to expect. They can give you details of the visitors that will be attending. Keep the following tips in mind when creating a trade show display.
1. Your Table Should Stand Out
If your table is dull, people may have no reason to visit it. Use it to represent your company’s brand and color scheme. Do not settle for the table cloth that is provided by the event organizers.
2. Create Hype on Social Media
A few days before the date of the trade show, use your social media platforms to create a hype. Encourage them to participate in the show and visit your booth.
3. Use a Presentation Board
If you have enough space, consider erecting a presentation board. Use the board to explain to your customers how your business could be beneficial to them. Your presentation board must be appealing and unique. Be creative and use it to represent your brand. Use pictures and attractive graphics to showcase your company logo and name.
4. Include Food Giveaways
Food goodies always work. Package food in a way that advertises your brand. You can include your contact information in the packaging.
5. Bring a Portfolio of Your Work
A trade show is a great opportunity to display your work. Print your best projects and find a way to display them. It should be easy for visitors to view and go through copies of your work.
6. Use Videos and Slide Shows
Videos and slide shows are likely to draw the attention of visitors. Develop a video that shows some of your best work. You can mount a screen on a rack and use it to display your slide shows and videos.
7. Have Many Giveaways
Potential customers are always looking for giveaways. Use them to attract and retain customers. Some of the most effective giveaways include; pens, magnets, and notebooks. The giveaways should be branded. Have display racks with your brochures and flyers.
8. Organize a Draw
Organize a draw and offer an attractive prize. The prize should remind people about your brand. It should appeal to all your target customers. Have a guestbook where visitors can sign in. Another option is to have them drop their business cards in a gift card. It is a clever way to get their contact information.
9. Focus on Building Relationships
Successful trade show display experts put more focus on building meaningful relationships than increasing sales. You should strive to maintain a steady stream of visitors to your booth and create a lasting impression. The primary goal of a trade show is to generate leads and not sales. Engage your visitors and have conversations that are beneficial to them.
If you need help with your trade show display creator, consider working with ExpoMarketing. We have been in the industry for a long time. We have a lot of experience in creating customized solutions for different trade shows in the United States. We are happy to give you the creative edge you need to succeed. We are happy to go over and beyond to help our customers.