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Product Development

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We are idea people, like you, and being involved in three complicated, full scale, products right off the bat, we know that you are fresh and full of ideas as to how to grow your business, promote or expand your product lines.

Question is, how much help do you want … or even need, and how much are you willing to invest to get it?

If you’re looking for a high-powered consulting firm that will impress you with pie charts, reams of statistics, market analysis and focus group studies by the wheelbarrow load, we are the people.

On the other hand, If you are looking for someone to look at your present situation with a fresh pair of eyes and offer simple but effective ideas, you should still contact us. We can still help.


We undertake product maintenance as well as new product development. For the new product development following services are provided:

  • Idea Generation – FFE Analysis
  • Idea Screening
  • Concept Development and Testing
  • Business Analysis
  • Beta Testing and Market Testing
  • Technical Implementation
  • Program review and monitoring
  • Contingencies – what-if planning
  • Commercialization (post-NPD services)
  • Launch the product
  • New Product Pricing
  • Market Research
  • Idea evaluation
  • Rapid prototyping
  • Subject matter oriented analysis
  • Product design
  • Product development
  • Dedicated teams
  • Iterative and incremental [AGILE] Development


Why select 60Degree Digital for your product development?.

60Degree Digital Avoids the common mistakes that companies make in product development, here are some of the value adds we bring to the table:

  • Proper market research
  • User involvement in the design
  • Management involvement
  • Clear scoping
  • We don’t attempted to automate an ill-defined process.

Our clients benefit by:

  • Commitment to the client’s intellectual property rights, and maintain project information confidentiality and trust.
  • Availing facility for using our state-of-the-art infrastructure, and our advanced technology solutions.
  • A drastic reduction in the product development cost by utilizing our offshore facilities.
  • Dedicated teams provide the required flexibility and control over product architecture to ensure proper and efficient utilization of resources as per your specific needs and requirements.

We provide quicker turnaround and reduced development time for your projects.

Reliable and experienced quality testing services, in addition to a helpful and productive maintenance service that provides 24X7 support for all queries, problems and any software needs.


60 Degree Digital’s major plus point is in understanding individual client needs, developing new products right from scratch after carrying out in-depth research and analysis, and subsequently executing the projects into fully developed reliable and cost effective applications, after following the steps which include:

Here is a brief insight into the process:

  • Precise product definition
  • Proper planning
  • Practical and effective designing
  • Encoding
  • Undertaking the quality assurance testing
  • Providing the training
  • Carrying out the deployment
  • Providing the required support
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