When I first started my business down here in Coconut Creek, Florida I was struggling o successfully market my business. In truth this was because I knew very little about the world of digital marketing and traditional marketing techniques only get you so far. I contacting a local marketing company here in Coconut Creek, Florida, Etarget Media, a company that specializes in email marketing. During my research I had read that email marketing wouldn’t be successful but both the which I read, and my own experience with this company proved to have very different results. If you have a startup and you want to find a great marketing strategy, here is why I believe that email marketing is a great idea.
As a new business it can be tough to find the funds to dedicate towards marketing and so it is vital that you find something which is low cost and high impact. Email marketing clients which have the ability to send out huge numbers of emails at once is actually very cheap indeed with some costing as little as $1 per month when you sign up for an annual plan.
Click Through Rate
Back when email was new and exciting the click-through rate on most emails was almost up to 16% making email marketing the number one tool for marketeers. These days it sits at around 4% because of the sheer volume of people sending emails, but it is important to focus on the number rather than the reduction. A 16% click-through rate would be great but 4% still isn’t bad and it will get you far more success than a billboard or a radio ad will do. Let’s assume that of the 4% that click through, 1 makes a purchase, that means that for every 100 emails you can count on a sale, not bad stats when you review them against other marketing techniques.
Recent studies have shown that over 50% of emails are opened from mobile phones, with 60% of these being opened within the first 10 minutes of the email being received, staggering speed. Think about a social media campaign in comparison, there is no guarantee that someone does see it on their news feed yet with these email statistics we can trust that our emails will be opened quickly.
Metrics are the key to measure the success of any marketing campaign and after a few rounds of emails, you can see some important metrics that can help you tailor your technique. Through email marketing you can view click through rates and engagement as well as a number of KPIs that can help you to improve the quality of your camping in order to get more engagement, more interest and ultimately, more sales.
Don’t listen to the people who tell you that there is no value to be found in email marketing, I have had great success with this strategy and I have no doubt that you and your business can too.
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